3 Types of Need or Motivation
Over the years behavioral scientists have observed that some people have an intense need to achieve; others, perhaps the majority, do not seem to be as concerned about achievement. This phenomenon has fascinated David C. McClelland. For over twenty years he and his associates at Harvard University studied this urge to achieve.
McClelland’s research led him to believe that the need … [ Read more ]
Subjects: Human Resources, Management, Organizational Behavior, People